Love Your Butt 2.0
Back by popular demand, Chris4Life expanded on last year’s inaugural launch of their creatively clever awareness campaign called Love Your Butt. The mission of the awareness campaign is to encourage people to open up and talk about their bottom or create a call to action for individuals to get screened. The campaign will run online nationally on various national platforms, as well as on TV, print, online, public transportation and radio in the Washington, DC, Los Angeles, New York City, Pittsburgh, Charlotte, Detroit, and Chicago markets.
February 28, 2014 | United States
Are you at Risk For Colorectal Cancer?
- 2nd leading cause of cancer deaths for men and women combined
- Colonoscopies not only discover cancer, but can also stop cancer
- 50% of Americans still do not get colonoscopy reimbursement
- Colon cancer research is still vastly under-funded
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