The 2015 Love Your Butt Movement Grows
In its third year, the mission of the Love Your Butt awareness campaign is to encourage people to open up and talk about their bottom and/or create a call to action for individuals to get screened. The 2013 campaign creative focused on people stating various names they call their bottom. The 2014 campaign brought the attention down to the heart of the targeted area and focused on a variety of bottoms to bring the message front and center. This year’s campaign focuses on the power of relationships and how having the “butt talk” with friends, family, girlfriends and loved ones is important to help raise awareness to get screened, which ultimately saves lives. The campaign will run online nationally on various platforms, as well as on TV, print, online, public transportation and radio in several markets – kicking off in March and running throughout the year.
March 03, 2015 | United States
Are you at Risk For Colorectal Cancer?
- 2nd leading cause of cancer deaths for men and women combined
- Colonoscopies not only discover cancer, but can also stop cancer
- 50% of Americans still do not get colonoscopy reimbursement
- Colon cancer research is still vastly under-funded