The 2015 Love Your Butt Movement Grows

In its third year, the mission of the Love Your Butt awareness campaign is to encourage people to open up and talk about their bottom and/or create a call to action for individuals to get screened.  The 2013 campaign creative focused on people stating various names they call their bottom.  The 2014 campaign brought the attention down to the heart of the targeted area and focused on a variety of bottoms to bring the message front and center.  This year’s campaign focuses on the power of relationships and how having the “butt talk” with friends, family, girlfriends and loved ones is important to help raise awareness to get screened, which ultimately saves lives. The campaign will run online nationally on various platforms, as well as on TV, print, online, public transportation and radio in several markets – kicking off in March and running throughout the year. 

March 03, 2015 | United States

Are you at Risk For Colorectal Cancer?

  • 2nd leading cause of cancer deaths for men and women combined
  • Colonoscopies not only discover cancer, but can also stop cancer
  • 50% of Americans still do not get colonoscopy reimbursement
  • Colon cancer research is still vastly under-funded

Events in Your Neighborhood

October 15

5th Annual Blue Hope Bash

Washington, DC
Join Chris4Life for The 5th Annual  Blue Hope Bash October 15, 2015 | Four ... Read More »

October 17

1st Annual Scope It Out 5K Run/Walk Akron

Hudson, OH 44236
The 1st Annual Scope It Out 5K Run/Walk Akron Read More »

October 31

2nd Annual Scope It Out 5K Run/Walk Salt Lake City

Salt Lake City, UT
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