Largest Colon Cancer Awareness Event Held During 
National Colon Cancer Awareness Month 
Sunday, March 20, 2011 – Washington, D.C.

March 10, 2011 - (Washington, D.C.) –  Thousands of participants have signed up to take part in the 6^th Annual Scope It Out 5K Run/Walk for Colon Cancer Awareness held at 9:00 a.m. on Sunday, March 20, 2011 at Freedom Plaza in the heart of downtown Washington, D.C.  The event is organized by the Chris4Life Colon Cancer Foundation and will include a scenic tour of popular DC sites including the National Galley, Newseum, FBI Headquarters, Ford’s Theater, U.S. Botanical Gardens, and the Capitol.  Honorary Chairs of the event include D.C. Delegate Eleanor Holmes Norton and Congressman Dan Boren (D - OK) who lost his mother to colon cancer 11 years ago.  Pre-race warm up begins at 8:30AM with 94.7 Fresh FM Tommy McFly and elite trainers from Washington Sports Club leading the warm up activities.  ABC-7 reporters Horace Holmes, Rebecca Cooper, and Britt McHenry will host the pre-race activities and participate in the event. 

The event is held during National Colorectal Cancer Awareness Month. Chris4Life has orchestrated several awareness events and activities to highlight the month.  The month kicked off with a benefit concert by local chamber ensemble Counterpoint, Go Blue Day which took place March 4 (in partnership with Colon Cancer Alliance), an “Amazing Race” style fundraising event in New York, fundraisers in Pittsburgh and the launch and broadcast of the first PSA awareness campaign which debuted on ABC and currently has over 3,000 hits on You Tube – creating over 6,000 hits overall for the Chris4Life You Tube Channel since it aired.

Official Public Service Announcement: http://www.youtube.com/watch?v=uL8c36xdzzM

Inspirational Awareness Video http://www.youtube.com/watch?v=gzMeL26mn_Y

The Washington, DC/Metro Area has the third highest colon cancer mortality rate in the country.  Overall, colon cancer is the 2nd leading cause of cancer deaths for men and women combined.  Over 145,000 new cases were diagnosed in 2010.

To date, the Scope It Out 5K has donated more than $390,000 to further colorectal cancer research and awareness.  The race continues to grow each year with a 2011 goal of raising $500,000 in race proceeds which will be donated to Chris4Life.  Scope It Out 5K is one of the fastest growing races in the region and one of the largest annual colon cancer awareness events in the country.

Chris4Life would like to thank the following sponsors for their support in this year’s race: ABC-7/News Channel 8, 94.7 Fresh FM, Genentech, Actualize Studios, Red Apple Post, The Ruesch Center for the Cure of Gastrointestinal Cancers at Georgetown Lombardi Cancer Center, Capital Gastroenterology Consultants, City Sports, Clear Resolution Consulting, Crooked Monkey, Fellowship of Decent Men, Stop Colon Cancer Now and the Drug & Chemical Advisory Group.

Race details are available at: www.scopeitout5k.com.  Follow Chris4Life on Twitter and/or become a Scope It Out fan on Facebook.  

EVENT DETAILS
What: 6^th Annual Scope It Out 5K
Presented by: Chris4Life Colon Cancer Foundation 
When: Sunday, March 20, 2011
Where: Freedom Plaza (13^th and Pennsylvania), Washington, D.C.
Time: 9:00AM – 12:00PM (Pre Race Warm Up Starts at 8:30AM)
Website/Event Registration: www.chris4life.org or www.scopeitout5k.com